Hyper Automation platform RPA Supervisor has rebranded to C TWO, as part of the company’s core go-to-market strategy. The decision to rebrand comes as the company’s platform has evolved beyond RPA, and is now capable of so much more. C TWO is an abbreviation for two C’s, Command and Control, reflecting the platform’s aim of enabling teams to take complete command and control over their Intelligent Automation estate.
“Our new company and platform name reflects our continued evolution and commitment to innovation,” said C TWO’s CEO. “We want to empower organizations to unlock the full potential of Intelligent Automation, and we believe that our new brand identity will better reflect this goal.”
The company’s new visual identity is built around classic, vibrant colors and geometric shapes that represent the various elements of work. The shapes move and morph with purpose, just as C TWO brings control to otherwise complex and chaotic processes with careful and deliberate prioritization.
In addition to the new name and look, C TWO is also launching a range of new features and products:
C TWO Cloud: This cloud-based solution offers tech-agnostic functionalities and advanced intelligent automation technology without tedious upgrades and maintenance.
C TWO squared: This innovative automation-as-a-managed-service platform offers businesses the ability to consume IA services on an as-needed basis, without having to pay upfront or commit to long-term contracts.
AA360 Connector: AA360 customers can now connect to the C TWO platform to improve efficiency and visibility.
C TWO Connect: C TWO is investing in facilitating a more connected community and will soon be launching C2 Connect – open forums, collaborative content, and dedicated opportunities for practitioners to network, share best practices and make meaningful connections.
With its newly expanded suite of products, C TWO aims to empower businesses to be more efficient, resilient, and agile. The rebranding initiative represents a commitment to continued innovation and growth, and the company is confident that its new brand identity will better reflect its evolving platform and goals.
