The role of Artificial Intelligence (AI) in the future of Marketing is significant, according to Gartner
Artificial Intelligence (AI) in marketing is an exciting prospect as it promises to revolutionize the way companies interact with their customers. AI has already made significant strides in improving customer experience, predicting customer behaviors and automating marketing tasks. With advancements in Artificial Intelligence technology, these gains are expected to become even more pronounced in the near future.
Companies will be able to leverage AI to gain a better understanding of their customers, better target audiences and create more personalized experiences. AI will also enable companies to better optimize their campaigns, increase efficiency and reduce overall costs. With its potential to drastically improve the overall marketing process, AI can become an invaluable tool in the near future.
Gartner has forecasted significant changes in the role and responsibilities of Chief Marketing Officers (CMOs). They will need to become more data-driven and use advanced technologies such as AI and blockchain to understand customers better. CMOs focusing on better technologies and a data-driven approach will undoubtedly develop more innovative strategies. Additionally, CMOs should be able to quickly identify changes in customer behavior and develop strategies to capitalize on them.
Handling Content and Misinformation with AI
Gartner expects CMOs to become more agile and able to respond quickly to changes in customer behavior and preferences. CMOs should be able to quickly identify trends and changes in customer behavior and develop strategies to capitalize on them.
The volume and diversity of material that marketers must manage will significantly rise as generative AI and user-generated content proliferate. In a divided and fast-paced environment, vigilant reputation management is essential. It is alarming that scanning for false or damaging information at scale in real-time is getting harder.
AI and other technologies can also be a part of the solution, especially when combined with specialized teams who listen, engage, and elevate brand interests throughout the digital content ecosystem. Gartner predicts that 80% of corporate marketers want to set up a separate content authenticity unit by 2027, most powered by AI.
Privacy, Ethics, Accountability, and Artificial Intelligence
Marketing teams increasingly rely on Machine Learning and Artificial Intelligence. They improve campaign success and cut costs due to privacy-related limitations on data collecting, economic challenges, and technological advancements.
Regulators and advocacy organizations are simultaneously raising concerns about AI’s manipulative and biased application through multiple government initiatives. Several companies were accused of using cutting-edge technology to creepily unfairly influence customers.
To counter this, 70% of CMOs would consider Ethical AI in Marketing Responsibility one of their critical issues by 2025.
Employees can perform more Creative Functions
Applying AI in marketing operations will decrease friction and remove redundancy, freeing up marketing professionals’ time. They will be able to redirect their resources and budgets to initiatives that promote a more evolving market organization.
For example, consider the process of improving picture quality and creating digital twins. Marketers can use AI in the creative process to automate the collection, processing, and analysis of real-world photographs and videos.
AI will continue to improve marketing operations procedures to solve the upcoming challenges, which show no signs of slowing down.